The aim of this project is not to simplify human beings to their possessions and actions, but rather to use the market’s simplification strategically to send a political message and thus shape the development and future in a direction one wishes.
The project wants us to reflect on our material reality and consumption as the defacto reality creation. The project does not strive for a specific ideology or political agenda nor does it see itself as a final solution to these complex issues and dynamics that it tries to bring in to light.